The advantage of the technology improvement and advent of the computer have changed the way the business grew. The traditional high end infrastructure business and way of marketing the products and services have undergone sea changes. Traditional door to door marketing or point of purchase marketing is required to be supplemented on the upcoming technology driven business to widen the reach of the business and grow further.
The traditional approach and cost of running by opening up a office in the Prime Business Location to fetch customer and gain popularity has taken side track.
Now Small businesses are creating the presence in the virtual environment through the website and promoting them so as to gain accessibility by the desired customer and operating from a small location with basis amenity.
Thus reducing expenses on the office maintenance and increasing the Turn over of the Business.
The growth platform provided by creating and maintaining website globally without the location constraint is the basis advantage offered.
Every form of promotion and enhancing the Business Potential has its disadvantage too, that true for the website.
Only designing a suitable website is not lead you to any thing, the proper planned development of the website integrated with promotion will lead to the building of the online brand for the business.
With the increased number of website project booming on the number of website available on web have lead to clutter on the web and locating one website and promotion is getting difficult day by day.
Promoting the created virtual identity will lead to growth of Business.
Just having web presence right now is not a perfect solution.
During the initial period the website promotion was not desired as website based on the design and content and meta tags crawled on to the search engine, now this is achieved artistically by Promotion online by using various tools.