Any web maintenance cost is worth it if you want your visitors to keep coming back to become leads and then buy your service or product. In fact, 80% of your website is maintenance, so it's important to do it yourself or use a website maintenance contract.
When you check your site every week, you will discover link glitches, headlines needing keyword optimization with low competition long tails, and sales letters that do not hook and sell your audience.
1. Test your Product Links
Use tested key words in product name links such as "Tips Writing A Book" that brings our site's ranking way up in each product product link.
For keyword rich titles, the rule of thumb for Google is 67 characters long. So, you must keep them short. The shorter and more precise, the better.
2. Test your Website Home Page Copy.
For your first site, you may have made a few mistakes. Like you said "welcome to my site," a phrase that does not say anything. Instead, make your headline full of benefits and optimized key words. You can use this same technique to for your article submissions to top high traffic ezine directories and blogs.
Be sure your copy hooks your reader by the collar to keep reading on. One way is to open with expressing compassion their problems or challenges. Tell them you were there too, early in your business. Be sure to follow the new style one page sales letter that includes benefits and testimonials. Others who have already purchased products or services can brag on you much better than yourself.
Make your home page benefit-driven. Limit your bio to a few lines. Your target audience wants to know what you can do for them, not the initials after your name.
Know you can optimize every unique marketing message by changing the testimonials every few weeks or month. Every time you change something in a site page, the search engines notice and raise your ranking.
3. Test your Site Layout.
First, test your monthly stats on unique visitors. Know where this targeted audience enters and sets your site. If potential buyers keep leaving your sales message before they order, you have some copywriting to change. The longer they stay on your site, the more likely you'll get a sale with a favorable conversion rate of 1 sale per 4 unique visitors. Know that hits are not what count; unique visitors are. Aim for 150 a day for a small business and 1000 a day for a large one. You can track: where your traffic is coming from, which I find most important because what is not working (maybe face book visitors) you can put less effort into, and do what works. Naturally, I favor writing articles with a resource book that send only your targeted visitors to your site to receive a free report, ezine, post a question or read your articles through RSS feeds.