Online Marketing Services an Emerging Trend in India


The number of internet users is steadily increasing in India. With as many as 65 million pc literate people, out of which as many as 32 million people are active internet users the scope of internet growth in India is rising at an alarming rate. (Source IAMAI report 2007) With more and more businesses now taking to online marketing service, the ratio of online advertising too is on an ever increasing rate.

Realizing the scope of internet media in India, a number of search engine marketing or online marketing services companies have rooted their branches here trying to build in their clientele. The trend of online marketing in India is so ripe that clients from all over the world are attracted and interested in outsourcing their online business and internet marketing services in India.

The web solutions companies that offer online marketing services in India include cutting edge search engine optimization, search engine advertising in the form of PPC (pay per click campaigns), email marketing, article marketing, newsletters and press release publishing and many other online marketing services too.

Online marketing services help in enhancing the web presence of a site. It gives a push to its online existences helping them to rank in the search engines. Most of the users of internet generally visit the search engines in order to find something in the net. In a research conducted by emarketers states that Search Marketing in India is growing to Rs. 900 crores by 2009 from Rs.126 crores in 2006.

Apart from creating a web presence, the online marketing [] services also help in generating targeted traffic to a website. They optimize the websites for keywords that are most applicable to the website and shall be searched by the targeted traffic. They help in providing a doorway to smaller companies for a much wider and global exposure. This is effective both in terms of cost and time to the companies. Online marketing services, thus is an important aspect that is responsible to make your websites popular and global.