Assess your business and what it requires to grow. This e-Book includes case studies and detailed graphs to explain each key point.
Learn from the experts:
Key Takeaways from this e-Book
- Increase site speed. Your site loading speeds will impact user experience and your
SERP rankings, so ensure that your mobile site is fast-loading.
- Add schema markups to your mobile site. This improves visibility in the mobile
search engines. Use product schemas to present product information to interested
customers quickly, add reviews and rating schemas to highlight testimonials and
help you sell more.
- Prioritize mobile. More traffic is coming from mobile devices than desktop, and
your site must be properly indexed to be competitive in the SERPs. Have a fully
responsive site that is mobile-optimized.
- Pay attention to 4xx errors, slow loading speeds, and issues with mixed content.
These significantly impact a site’s mobile performance in a negative way, and were
the most common errors we found on the top ecommerce sites.
- Gaining featured snippets is a great tactic for ecommerce sites. To maximize your
chances of appearing for the high-value and high-volume terms, ensure that your
site has clear organized information architecture, and that subcategories have
concise crawlable text that Google will be able to serve as a featured snippet.
- Share reviews on your product listings. When trying to boost visibility in
competitive SERPs, reviews on product listings can give a website the edge,
as positive ratings are known to increase click-through rates from search results.
- Optimize your images. By investing in excellent product photography and
correctly optimizing images with keyword-focused alt tags, your images stand
a better chance of appearing in the SERP image packs, and potentially increasing
click-throughs to your website.
- Pay attention to your competitors’ tactics and analyze which backlink types are
most represented. By following their example, you will effectively grow and build
a diverse backlink profile for your own site and stay competitive.
- Utilize hreflang tags to optimize your site for international SEO. They explain
what language and territory content certain pages are targeting. Fewer than 20%
of ecommerce sites currently have them in place, so if you’re targeting international
audiences, you should be one of them.
- AMP is essential in helping web pages load faster on mobile devices. This is key
to significantly improving user experience. Faster load times increase the likelihood
that users will stay on your site, engage with it, and potentially purchase from it.
- Use emotional triggers like “free shipping” to create urgency and increase
impulse purchasing. This can work for true impulse buyers, but also for those who
have been researching your product and who are waiting for a deal to strike.
- Even with “impulse purchases”, customers are doing at least preliminary
research to evaluate their options. They may decide on a whim to buy that PS4
on Black Friday, but they might also do a few quick searches to see who has the best
deal instead of just purchasing on the first site they see. Having as much transparent
information posted as possible will help win these customers.
- Choose the right attribution model. For most businesses, this will mean ditching
the Last Click attribution model, as it fails to take account of all events leading
up to the conversion, and thus doesn’t give an accurate portrayal. Using Linear
or Position Based models will take multiple touchpoints into account and give you
more accurate reporting.
- Offer product recommendations on your sites. Use internal linking and featured
products sections to show visitors additional items they might like. This increases
the likelihood that they’ll buy more than one item.