Thanks to the growing popularity of e-commerce web development today it has become crucial for online merchants as well as shop owners to develop high quality, reliable and secure e-commerce websites to promote their products and services. There are numerous open source e-commerce platforms available in the market which claim to offer everything that an online store requires.
But, among them all, Magento has earned the trust of web developers as well as online merchants around the world. It has achieved tremendous success and popularity as an e-commerce web development platform in the past few years. Today, if you Google around for any e-commerce site, you will find the essence of Magento in it.
But what makes Magento the right choice for the development of any kind of e-commerce store or site? Well, there are some special reasons which make it the right choice to create your e-commerce website. I have listed out a few of them, so let's take a look at each one in detail.
Reason 1: Wide range of features it offers.
Magento offers loads of rich features for your e-commerce web development venture. Features like catalog management, site management, catalog browsing, analytics & reporting, product browsing, checkout etc. have made it one of the best feature-rich e-commerce platforms in the market today.
Reason 2: It is highly compatible with SEO.
Search engine friendly URLs and various inbuilt SEO tools make it highly compatible with search engine optimization. Moreover, tools like URL rewrite, Google site map, auto-generated site maps etc. make it easy for potential buyers to find your site on all the major search engines.
Reason 3: Provide ample support to mobile e-commerce.
With the growing popularity and usage of smartphones, it has become crucial for online store owners to get their products & services into mobile devices and Magento helps you do it with ease by providing a mobile version of your site to attract and convert the visitors into customers .
Reason 4: Offers most advanced options for marketing.
It offers great options for marketing and promotion of your products and services by tracking user behavior based on their purchases. Moreover, it helps online store owners to create successful and effective email marketing campaigns.
Reason 5: Effective extensions.
It has a wide range of extensions which help you add more advanced and futuristic features & functions within your e-commerce shopping cart. It offers both free and paid extensions to boost your site performance.
Reason 6: Huge community of developers!
It has a huge community of developers constantly making efforts to enhance its performance as well as help you solve your issues or problems related to Magento.
As we can see, there are many advantages to be gained by choosing Magento for your next e-commerce website development venture. The world is selecting Magento, why do not you?