What Is Content Marketing and Why Is It Important?


Content is simply information on a given media. For our purposes, we’re using in the context of information you put online.

Many people mistake advertising for content. It is not. The main reason people turn to the web is for information and providing informative content is the single best way to describe content marketing.

When someone is searching online for certain information, the search engines instantly refer to millions of web pages which they have indexed over time to match up with their interpretation of what was typed into the search bar. The websites most closely matching the search criteria are shown in the SERPS (search engine results pages).

This is why I always advise my clients to create blog posts; 300-500 word articles on their website to deliver information about anything and everything about their business, services, products, their industry, how-to information and images. The more information you have on your website and the more pages you create on your website which focus on very specific information, the greater the chances your content will match what people are searching for.

Each blog post actually acts as an additional web page. That’s why I recommend creating a blog post every single week. Imagine if you were to have a 6-page website today but you took my advice and created a blog post with good, informative content once each week. You would have a 58-page website in a year! How many of your competitors have a 58-page website? This strategy can help catapult your business into becoming an authority in your field. Then Google and the other search engines are compelled to show off your website along side or even above your competition.

Although it’s the best place to start, your website isn’t the only place for content. You can have content on Facebook, article websites like EzineArticles.com, Blogger.com, WordPress.com and literally hundreds of other free websites where you can plunk down some user-friendly information. Even the search engines give you the ability to add your website address and some specific details about your business. All of this is content.

It doesn’t matter if you’re the owner of a restaurant, a chiropractor, plumber, manufacturer or a realtor, any business with a website stands to attract more visitors, more eyeballs, more prospective customers, clients or patients by delivering a lot of good quality, helpful information.

In addition to getting the attention of the search engines, you are adding credibility to your business by becoming a trusted and valued source of information. This concept may have very well belonged as the first and foremost part of this message because it’s vital that your content marketing is for people more than it is for search engines.